Digital Engagement – it’s important for any fundraiser, especially those of us who want to engage younger donors. Whether it’s targeted digital advertising, social media, or great new methods like crowdfunding and online giving days, we have a great menu of options. But we hear from fundraisers that they haven’t always been able to really optimize their digital outreach. So we wanted to know more...
We are about to release part four of our series Advancement Leaders Speak, and this edition is the results of a survey and conversations with advancement professionals about how they are doing digital outreach, and how they feel they connecting to young alumni and young donors.
I got on the line with Caryn Stein, one of our top digital experts, to go through the results.
It’s great to hear that ¾ of fundraisers feel that digital communications are effective. But with only one fifth of fundraisers using these communications as part of a defined young alumni campaign, it’s not surprising that we’ve seen giving participation really lag with Millennials. As Caryn suggests, the solution is to get more personal, and harness the power of digital.
The right message to the right donor at the right time, that’s what we’re shooting for. And if we can get our multichannel game in gear, we can really transform fundraising.
We’d love to tell you about how we’re having success with RNL partners doing just that. If you’re ready to transform your digital donor outreach, give us a call. We’re ready to talk.