Giving Days – Campaigns that focus a groundswell of donations to a specific day, have really made a splash in the fundraising world. Using online portals that track donations as they come in, as well as offering challenges, match donations and real excitement for donors, giving days have been a game changer.
We’ve just published a new study on how giving days can transform your fundraising. The RNL Giving Day Index looks at over $32 million in giving to answer key questions about average donations, campaign totals and donor counts, as well as the impact of volunteer ambassadors. You can download the full study at RuffaloNL.com right now to see how your giving day stacks up.
I got on the line with my podcast pal Josh Robertson to unpack the results and talk about what they mean for your giving day success.
As Josh explains, giving days are one of the best opportunities to get donors excited and to build a sense of urgency around giving. Outside of calendar or fiscal year end, they’re really the only other option to answer the key question “why give now.” And giving days do this simply, with the answer – because everyone else is doing it.
In order to have a successful giving day, you need the right technology and a provider who knows how these complex campaigns work. With RNL Giving Days, powered by the ScaleFunder platform, we’ve integrated the best technology to make donors feel comfortable giving to YOUR institution, and make it easy. It’s important to integrate giving from all channels in your platform. We’ve also implemented key donor engagement tools like heat maps, challenges, matches, and leader boards to make it fun. Contact us today to see how RNL Giving Days can help take your special event to the next level.