Ruffalo Noel Levitz recently commissioned a major research project to better understand advancement leaders’ priorities, challenges and strategies for the future. Through in-depth interviews with leaders across the country, we uncovered what chief advancement officers are really thinking about the future.
The results of 40 hour-long interviews with Chief Advancement Officers are discussed in this podcast. Jim Rogers, RNL CMO, talks about the budgeting priorities of today's higher education leaders, what leaders are judged on, and where they are shifting resources.
We also talk about what this means for your fundraising strategy and what's next for the higher education fundraising industry.